Automechanika Frankfurt 2024: Event Highlights

Last month marked the successful conclusion of Automechanika Frankfurt 2024, one of the leading international trade fairs for the automotive aftermarket, featuring the participation of Magneti Marelli Parts & Services. Within a 360 m² stand, the company presented a wide range of innovative solutions, capturing the attention of industry professionals and visitors. In a dedicated video, we’ve gathered the event highlights to relive the most interesting moments from the fair.

—Interactive technologies: Screen Reveal and Object Recognition Table

The presentation of the company's core business was enhanced by cutting-edge technologies like the Screen Reveal and Object Recognition Table. Thanks to these interactive solutions, visitors could explore the complete offering of Magneti Marelli Parts & Services in a dynamic and engaging way. The Screen Reveal progressively unveiled the features of spare parts through an innovative and stylish display. Exhibited at the stand were lighting products, the filtration range, and braking system components (pads and discs).
Meanwhile, the Object Recognition Table allowed for intuitive interaction with the product range, offering a detailed overview of their technical specifications.

—Innovation in the Aftermarket: New Diagnostic Solutions and Project 5.0

A significant part of the stand was dedicated to the Magneti Marelli Checkstar workshop network and the latest diagnostic tools, which were available in an area for direct testing by visitors. The new devices, designed to meet the needs of next-generation vehicles, integrate advanced functions that enhance workshop performance and maintenance operation efficiency.

Among the most notable innovations is Project 5.0, a digitalization pathway presented for the first time to the international public by Magneti Marelli Parts & Services. This project includes a series of advanced digital services that involve the entire supply chain, optimizing customer relationships, pricing strategies, and warranty management.
It is a continuously evolving and updated initiative aimed at boosting business efficiency across all processes.

Automechanika Frankfurt also provided an opportunity to emphasize Marelli's approach to co-creation and "design-led innovation," represented in a tunnel showcasing the most advanced technologies from its portfolio. This demonstrates how the company, one of the independent technology partners for the global automotive industry, is focused on the future of mobility.
 

Networking and New Opportunities

Automechanika Frankfurt also represented an important networking opportunity with journalists, current and potential clients, enhancing the brand awareness of Magneti Marelli Parts & Services. Through meetings, interviews, and presentations, the company shared its strategic vision, creating new growth and collaboration opportunities.

For those who couldn't attend the event, a summary video is available, capturing the essence of Magneti Marelli Parts & Services' participation at the fair, offering an overview of the most innovative solutions presented.

To stay updated, follow Magneti Marelli Parts & Services on the official LinkedIn page!